Germany's CinemaxX Invests in Meyer Sound EXP Systems for 60 Screens (with Video)
CinemaxX AG, a European cinema chain headquartered in Hamburg, Germany, has announced plans to equip a total of 60 screens throughout Germany and Denmark with Meyer Sound EXP cinema loudspeaker systems. The audio upgrade program is scheduled for completion by 2013.
"With Meyer Sound EXP, we have an audio component that is fully equal to the 4K digital image," says Christian Gisy, CEO of CinemaxX. "Investing in EXP already has proven to be a wise decision, and working with Meyer Sound has been an absolute joy."
The largest in CinemaxX history, the audio upgrade project began in 2010 with screens in Hamburg and Copenhagen, with more recent retrofits in Berlin and Munich. Screens equipped with Meyer Sound EXP systems are advertised as featuring a "MaxXimum Sound" experience.
"Since installing our EXP systems, our audiences have noticed the amazing difference," continues Gisy. "Attendance for our 'MaxXimum Sound' screens has increased noticeably."
Systems integrator and installer for the entire program is Film Ton Technik Hannsdieter Rüttgers GmbH (FTT) of Düsseldorf, Germany.
The self-powered EXP cinema systems encompass Acheron screen channel loudspeakers, coupled with Acheron LF low frequency screen channel loudspeakers. Also included are X-800C cinema subwoofers and HMS-10 surround loudspeakers, with precise digital optimization by the Galileo loudspeaker management system.
At recent EXP upgrade location CinemaxX Isartor in Munich, theater manager Walter Liebold is excited to be on the leading edge of film exhibition. "We are very satisfied with the sonic improvements," he notes. "Quite simply, Meyer Sound is the new standard for cinema audio."
CinemaxX AG, publicly traded holding company, operates cinemas in Germany and Denmark with a total of 34 cinemas, about 300 screens and approximately 80,000 seats.
EXP is Meyer Sound's first product line created exclusively for the uniquely demanding requirements of cinema applications. EXP installations—typically in conjunction with 4K digital projection screens—are now in operation at commercial cinemas in North America, Europe, and Asia. In addition, EXP is fast becoming the monitoring standard for film sound production, with systems now in use at California studios Skywalker Sound, American Zoetrope, and at De Lane Lea in London.